Answer to Question #257513 in Management for lito

Question

Identify three criteria Woolworths could use for market segmentation. Justify your choices.

Answer 1

Positioning: Woolworths supermarkets were situated in prime zones for easy customer reach thereby facilitating convenient shopping.

Demographic: Woolworths categorized customers in terms of age, gender values or income in order to obtain satisfied buyers

Psychographic: Woolworths targets customers who, as part of their lifestyle, value high-quality items over low-cost goods, despite the fact that it has numerous competitors, such as Coles, who sell products at cheaper prices. Woolworth supermarket, on the other hand, has retained its standing among existing customers based on this criterion.