Why it is called that producing quality product is far less costly than delivering defective or below a standard product or service? (Take one Ethiopian Company as an example and answer your questions accordingly).
Customer preferences are many in the market and quality is among the topmost priority for customers. Even if it comes at an extra cost, it is also argued that quality products are cheaper in the long-run. As the popular saying goes, 'cheap is expensive.' This is because cheap products require high maintenance costs and they have a shorter lifespan compared to quality products which have long lifespan and they also have low maintenance cots. Customer satisfaction comes with the assurance that they will have low costs and high durability of products. an Ethiopian company that has been living to this doctrine is Nyala Motors Company which deals in motor vehicle sales in the country. It ensures that it checks the quality of imported vehicles and advice customers based on costs of different vehicles to ensure they get maximum utility from their income. Most of its customers are satisfied because of the quality products they get and the cost savings associated with purchasing from them.
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