Answer to Question #256423 in Management for chetan

Question

Parle Agro makes its entry into the dairy segment with a premium and high-quality

range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's

philosophy, SMOODH becomes the only flavored milk beverage in the global market

to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion

mix for the new launch.

Answer 1

Utilize Special introductory offer: the organization can utilize options such as discount pricing, voucher, and free gifts to help engage customers and consider suing the offer won’t last forever to motivate buyers.