Answer to Question #255746 in Management for Arnelia

Question

You have been appointed as a Strategy Consultant to an International German luxury brand Philipp Plein wanting to enter the Indian market within the year. The luxury clothing brand offers high-end clothing for men, women and children.Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target alongwith the price points? (Please assume that Covid-19 pandemic is over).

Answer 1

To get into the Indian market, differentiation would be the best option. The strategy is great since it focuses on creating items that are distinct from those offered by rivals, and as we all know, India is in a league of its own when it comes to fashion. The technique also has the advantage of being simple to advertise to potential clients.

The brand would target high-end and wealthy Indians who live in the suburbs, as well as middle-income earners who like shopping at malls.