Answer to Question #255622 in Management for Mansi

Question

3. Lemon Tree, a premium chain of hotels across the country has suffered tremendous losses 

during this pandemic and have hired you as a consultant in order to analyze the same

a. Can you explain Political, Economic and Social forces which have had an impact on the 

business?

b. Can you also help them apply the contingency approach of Modern approach in order to 

face the pandemic effectively?

Answer 1

Question a

The nationwide lockdown and the government's requirement that hotels not overcrowd are affecting the lemon tree hotel line during this epidemic. Hotels are only permitted to admit a limited number of people, not as previously, to preserve the social distance guideline.

The economic factor affecting the Lemon Tree line of hotels during the pandemic is that owing to low client numbers, the benefits of the business have dropped dramatically, and they have had to retrench some staff, resulting in poor service as the number of employees has decreased.

The dread that many individuals have of catching the virus has influenced the Lemon tree's social dynamics. Many individuals have avoided visiting hotels because they constantly have a lot of traffic of people coming from different areas, which makes the hotels a hotspot for virus transmission.

Question b

Consider forming a dedicated team responsible for monitoring and managing the possible impact of Covid-19 and reporting to top management (and the steps put in place by relevant Governments and authorities to deal with it). Ascertain that the team:

Has representatives from HR, IT, buying, procurement, security, and legal departments, and is spread across several time zones and locations (where relevant)

Develops or implements a business continuity strategy, taking into account all applicable legal and regulatory requirements as well as the challenges listed below

Effectively prioritizes and handles possibly competing demands.