Answer to Question #252621 in Management for Kayan

Question

Explain the key publics (Internal, external, primary, secondary, marginal, traditional, future, proponents, opponents and uncommitted) and the importance of them in public relations. Give examples for each.

Answer 1

Internal Public Relations, in this context, refers to individuals who work and play a part in a company, such as workers, managers, and their families. The public's internal components are a group of people who meet and interact with the PR regularly. Consumers/Customers, Community, Mass Media, Government, Financial Institutions, Action Groups, and General Publics are examples of a company's external public. The primary public is The individuals from who an organization intends to influence or obtain acceptance in the end. Secondary publics are the primary audiences are those who are immediately affected by the message. Anyone who may obtain a copy of the communication inadvertently is considered a secondary or hidden audience.