Answer to Question #226201 in Management for Peter Masih

Question

You want to buy a car for your personal usage. As a potential customer, explain the
stages that you will follow in the process of buying a car. (10 Marks)

Answer 1

Need Recognition

This stage has already taken place because I already know that I need to buy a car for personal use. The need is met based on two factors; the importance and the magnitude of the difference between what we have and what we need.

Information research

The consumer may seek information to help identify and evaluate alternative products(car), and outlets that will meet that need. The information may come from; salespeople, personal observation, family and friends, Yelp reviews and search engines.

Evaluation of alternatives

Evaluate these alternatives and make a choice, assuming a choice is possible that meets the consumer’s financial and psychological requirements. The information search helps inform consumers about the criteria they might consider as they are evaluating options and making a final selection.

The Purchase Decision

The consumer will decide what car they will purchase. The car must meet the need and that have for the personal car.

Postpurchase Behavior

In this stage, the consumer evaluates if the product is meeting the desires that it was needed.