Answer to Question #213329 in Management for Nablis

Question

Layout - What type of layout (the production flow) does Heineken Breweries company have? What is the rationale behind the layout? Show a diagram. How can it be improved?

Answer 1

 Facility layout probably is one of the most crucial elements affecting efficiency. An efficient layout can reduce unnecessary material handling, help to keep costs low and maintain product flow through the facility. Heineken may have a tremendous global footprint overall, but despite getting in early after Prohibition, the company's performance in the United States leaves a lot to be desired. The U.S. is second in beer consumption only after China. Yet Heineken has experienced less-than-stellar performance in the States, leading to downsizing 15% of their U.S. workforce in 2019. Heineken is available in almost every country in the world and is recognized as the world’s most valuable international premium beer brand. Heineken makes use of certain intermediaries which will distribute its beer efficiently. Not all possible intermediaries are, thus, considered for the distribution of their beer.