Answer to Question #213324 in Management for Nablis

Question

Product - Describe the product or product mix or service of Heineken Breweries in more detail.

a. What created the opportunity for your product or service of the company?

b. Do you make or buy your product or service of the company? (yes, services can be purchased -think temporaries, independent truck drivers, etc.) Explain.

c. What issues are involved in the design of your product or service of the company? Environmental issues, robust design, value analysis, modular, manufacturability, etc.

d. Where is the product or service in its life cycle of the company?

Answer 1

Heineken breweries is in the business o making mainly wines and spirits. It has also diversified into the manufacture of beverages , and are actually doing well in the context of going international. It's brand makes its products and services more marketable across the globe due to the good reputation it has earned over the years attributed to high quality products it has been producing