Answer to Question #185708 in Management for Akash abbas

Question

Why do companies prefer standardisation over customision in operation

Answer 1

Companies prefer standardization because consumers prefer standardized products. Thus using this approach, companies ensure that a product and the way in which it is marketed are largely uniform for all markets. Through this, companies can gain competitive advantage by offering the optimal combination of price, quality, and reliability with products that are identical in design and function throughout various markets.