ASATA is an Association of Southern African Travel Agents, which was established in1956, intending to promote professional services in the travel industry. ASATA is a registered forum, which represents the Association of Persons; hence it is comprised of 620 members based in travel agencies and tour operators. On the other hand, SATSA refers to the Southern Africa Tourism Services Association, which was established in 1968 to represent the business in the private sector of tourism. Currently, the SATSA membership base is more than 970 member companies.
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