Answer to Question #111791 in Management for zukile

Question

The various brands of beer that SABMiller markets include: Castle lager, Cattle light, Carling Black Label and Hansa Pilner, to name a few. The parkaging for these various brands is very similar with only the individual labels being different. SABMiller is making use of.... parkaging.
1.reusable
2.speciality
3.family
4.economic

Answer 1

Reusable-The SABMiller has reduced the consumption of water by recycling it in secondary

process such as cooling and cleaning instead of using fresh water. Also by using returnable

bottles.

Economic-SABMiller has improved the economy status of their countries, after selling their

products they benefit the government through paying taxes, VAT, social security, and income

taxes.

Family-SABMiller has employed many families in the brewer company thus improving the

standard of living of individuals. Moreover, they work with small scale farmers who grows

sorghum for use in breweries.

Specialty-SAB only specialized in beer playing field by sticking the company line about growing

the beer category.