Answer to Question #311624 in English for Dina

Question

Write the above case study in mind write two paragraphs discussing how technology affects the practice of public relations practitioner in south Africa. In your discussion you need to state the advantage and disadvantages of technology in the PR sphere

Answer 1

Media monitoring software, analytics, workflow applications and the like help PR pros to process data faster, thereby improving their relationships with their customers. With AI, PR will be able to access all of the benefits that data analysis can bring, including a better understanding of the digital world. The only limitation of technology in PR is that it has led to job loss of some people since it does their jobs.