Question

Question 1

Identify and explain the three dominant approaches in public relations research.

Answer 1

1. Media Relations - The media relations sub-function is a largely technical function, meaning it is based on the technical skill of producing public relations materials, or outputs.
2. Corporate Social Responsibility - Oftentimes the functions of strategically donating funds or services and a corporate social responsibility endeavor are part of the public relations department’s efforts.
3. Marketing Communications - Publicity and product promotion targeting the specific public consumers is the focus of this sub-function.