Answer to Question #243531 in English for Gael

Question

How will improve the Dettol Advertisement

Answer 1

Dettol has been successful in positioning itself as an antiseptic which safeguard/protect the people from germs. Dettol’s communication has always focused on the core brand positioning of protection from germs.

Dettol advertisement can be improved by showing pictures of how quickly it kills in televisions and even displaying its pictures in billboards for people to see. The advertisement can also be improved by interviewing customers who use Dettol on the efficiency of Dettol. Since Dettol is perceived as a product which is effective and versatile and guarantees protection from germs demographic segmentation can be used by most people of any age group to improve its advertisement.

The advertisement can also be improved by maintaining its amber gold color.