Answer to Question #228980 in English for Dineko

Question

You have been approved as a public relations manager at the department of social development and you are tasked with developing a public relations programme/campaign to raise awareness among the residents of five provinces of your choice, using the seven steps of the public relations programme (THE DOTMASE formula). Please note that the budget is R50 million.

Answer 1

Public relations is critical aspect in any organization for the success of its plans. As the public relations manager, raising awareness among the residents of the five southern provinces I will use the following steps to ensure a successful campaign;

Step 1

I will determine my goals. Most importantly, the greatest goal is to create awareness among the residents about the social development agenda of the region.

Step 2

Define your target audience. Our target audience are the residents of the 5 provinces in the South part of South Africa.

Step 3

Develop your PR tactics

In order to reach all the residents we will need to use relevant channels from print, social media, radio and TV media outreach as well as the traversing across the markets and shopping centers within the region if the R50 million will allow.

Step 4

Draft key messaging. At this point, you establish the main important message that you want to bring to attention of the people through the awareness campaigns. In this case, it will be social development agenda of the region. It has to be made appealing to the residents so as to capture the key points.

Step 5

 Prepare your PR budget. The PR process is labor-intensive and time consuming and therefore requires budgeting to avoid collapse of the campaign mid-way. Our budget is R50 million and therefore each of the 5 provinces will be allocated 5 million each to facilitate the campaigns.

Step 6

Create a detailed implementation schedule. Our schedule for successful awareness campaign will involve the subdivision of the workers to allocate to each province, determine the amount of funds to be allocated to social media campaigns and those in charge for each province, the budget for radio, print and TV media, and one on one campaigns. There will be weekly reporting to establish the effectiveness of the campaign platforms and also for control purposes.

Step 7

Determine measurement metrics. Our measurement metrics will involve various factors such as; how many are aware within one day from each of the platforms, how many markets have been traversed in a day, how is the message reaching the intended residents, and finally is the information well delivered to serve the intended purpose.