Answer to Question #228978 in English for Dineko

Question

Discuss the ten drives a company can use to operationalise communication integration. In your identify these key drivers and indicates how a company use each one to operationalise communication integration.

Answer 1

1. Creating and nourishing relationships - get new customers and retain the existing ones.
2. Focusing on all stakeholders - include all stakeholders, including employees and the media.
3. Maintaining strategic consistency - use the "big idea" in driving all communication messages.
4. Generating purposeful interactivity - establish feedback channels in involving the customers input in decision making processes.
5. Marketing the corporate mission - ensure that organizational activities such as CSI products contribute to the mission.
6. Usage of cross-functional instead of departmental planning or monitoring - this will help in achieving a more holistic campaign.
7. Usage of zero-based planning instead of adjusting previous plans - conduct a SWOT analysis and implement the communication campaign.
8. Creating core competencies - it is more successful to train employees on how to utilize communication methods.
9. Building and managing databases to retain customers instead of acquiring new customers.
10. Using an integrated agency in executing communication function.