These communication dynamics, which are widely regarded as best practices, lead message recipients to make specific decisions. Although the difference is minor, messages framed as highlighting the benefits of taking preventive action are much better than loss-framed messages. Individuals are transported into a scene that can enhance emotions, attitudes, and actions. Narrative forms of communication promote information processing and persuasiveness of messages; people are transported into a situation that can enhance emotions, attitudes, and behaviors. Targeted communication is a force for making information more relevant to audience segments based on group membership criteria. Roles, demographics, and social psychological elements can all influence a person's personality.
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