Answer to Question #218826 in English for Dineko

Question

As a public relations practitioner at your organisation, describe to management how the organisation can manage its communication integration processes.

Answer 1

Public Relations Practitioner

The public relations practitioner assists individuals and organizations in gaining public acceptance by communicating their organization's aims, objectives, and procedures and developing and maintaining a positive image of the organization.

As a public relations specialist, I will demonstrate how the organization's communication integration procedures can be controlled. This can be accomplished by teaching employees about the critical nature of communication within and beyond the organization. Additionally, I will develop effective and efficient communication strategies, including the following:

We generate and distribute presentations and press releases, respond to the general public, journalists, and other interested parties' questions, organize and participate in promotional activities such as press conferences, open houses, exhibitions, tours, and site visits. These interactions will ensure that the organization develops and maintains mutually beneficial relationships with the members of the public who determine the organization's success or failure, developing communication objectives that are consistent with the organization's overall goals. Public relations specialists serve as two-way communicators, communicate with key audiences, and relay the resulting information (along with recommendations) to other management team members (VanDyke, & Lee, 2020).

Building a professional network is more than a soft skill; it is a necessary component of public relations success. The ability to develop relationships via your confidence and charisma will complement your oral and written communication abilities, transforming you into an excellent public relations professional.

Reference

VanDyke, M. S., & Lee, N. M. (2020). Science public relations: The parallel, interwoven, and contrasting trajectories of public relations and science communication theory and practice. Public Relations Review, 46(4), 101953.