Answer to Question #218825 in English for Dineko

Question

An organisation should control certain messages (planned message) and influence other message(unmanned, product and services messages) to create and stakeholders relationships. Describe planned, unplanned, product and services messages with special emphasis on their believability.

Answer 1

Answer

Planned, unplanned, product and service messages

Introduction

             Many organization uses planned, unplanned, product and service message in communicating with their consumer. There is enough of information and it is harder to get the attention of the public. In parallel to this, the function of communication in modern companies becomes increasingly responsible, since marketing communications directly and in different parts of society combine all aspects of corporate image development and exposure. The method in which a business distinguishes itself from its rivals, both at corporate and individual brands, is marketing communication. Product branding is also utilized to provide vital products a distinct identity that you create or sell. To achieve long-term success, building and maintaining a good and well-known brand image is essential. In general, you have four alternatives when it concerns the delivery of brand messages for your target market.

Planned message

Planned message is form of communication which comprises of all markets material used to promote all company services. The organization should make sure that the information delivered to the consumer is perfect to the right target consumers. The organization has duty to make sure all the information given to consumer is perfect. The organization should make only the messages are given out by organization manager.

Unplanned messages

Unplanned message are messages that are passed to a person through word of mouth, media coverage, special interest, government research and findings, product or service and the consumer receive it from the third party. The organization should make sure the employees are not allowed give information to customers, because they may give the wrong information on the product, the manager will be unable to predict the value of the products.

Product message

             Product messages are message describing the value of the product.  Product massage can by risky to the organization especially when the value changes and the customer got different values in the product message. When the value or quality of a product change and the customers are not aware, it become challenge in the organization.

Service message

Service message is mostly by use of mobile phone. As an organization service message should be avoid be not everyone can get access with mobile phone and still the organization is not able to every customer, this time consuming to the company.