Answer to Question #218309 in English for Queenie

Question

1. What is the future of movie theaters?
2. What perks can we include to make people come back to movie theaters? 
3. What unique business model can movie theaters adopt? Think of unique pricing strategies, marketing strategies, etc. 

Answer 1

• What is the future of movie theaters?

The future of the theaters is uncertain. During the Corona Virus pandemic, movie theaters closed their doors. With the theaters closed, many opted for online streaming of the movies from various platforms such as Netflix. Customers love watching new releases from the comfort of their homes. However, the movie theaters and streaming are likely to co-exist in future since watching movies from the two platforms offer different experiences.

• What perks can we include to make people come back to movie theaters? 

To increase attendance in the movie theaters one can introduce customer loyalty programs and also improve on their services so as to offer great experience to the customers. Offering cheaper tickets will also help to increase attendance.

• What unique business model can movie theaters adopt? Think of unique pricing strategies, marketing strategies, etc.

A business model refers to company's plan for making more profit. Unique pricing strategy is what the movie theaters can adopt to increase their sales volume which translates to more profits. This can be achieved through offering discounts on pre-sales, making pricing simpler and transparent and also removing online booking fees.