Answer to Question #217770 in English for Dee

Question

You are a public relations manager at the Department of Social Development. You have been tasked with developing a public relations programme or campaign aimed at creating awareness of the socio-economic impact of Covid-19 in South Africa. To do this, you must use the four-step formula for planning a public relations programme. The campaign should take place in five cities and five provinces of your choice. Note that the budget for this programme is R20 million

Answer 1

Step one

Analyzing

In this step analyzing the problem is done to identify the strengths and weakness in the situation, this is done through SWOT analysis.

Step two

Plan of action

Develop a strategic action plan that suits the situation identified. This includes goals, strategies , objectives and effective tactics.

Step three

Communication

Execute the plan by communication tools and tasks that contribute to reaching the objectives.

Step four

Evaluation

Measure whether you were successful in meeting the goals using evaluation tools.