What factors do you think of while purchasing a snack? (e.g. flavor, ingredients, sugar content, protein, gluten-free, keto, etc.)
What factors do you think of while purchasing a snack? (e.g. flavor, ingredients, sugar content, protein, gluten-free, keto, etc.)
There are various intrinsic and extrinsic characteristics that maybe evaluated by a consumer when making snack purchasing decisions. Intrinsic factors include flavor, texture, energy and satiety whereas, extrinsic factors include promotions, price, brand name and product packaging.
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