Search & Filtering
Dumisani is the owner of a company, Knowledge Uncapped, that does marketing research for local businesses. One of their longstanding clients, Joe’s Gym, has approached Dumisani to find out which equipment his clients would prefer to have access to in the gym. Joe and his team of fitness experts have noticed that many of their clients have cancelled their contracts with Joe’s Gym in order to join the new, modern gym across the street from them. To retain his clients, Joe wants to upgrade his equipment, but realises the first step is to find out what his clients want. Dumisani will have to compile a/an ______________ which is an instrument that will ask respondents a set of questions and that is then used to generate the data necessary for accomplishing the research objectives.
Select one:
a.
survey instrument
b.
assignment
c.
research checklist
d.
agenda
SABMiller’s new scheme, Prosper, will include more global and local communications with the aim of positioning beer as the ‘natural choice’ for responsible drinkers. This type of communication will form part of which variable of the marketing mix?
Select one:
a.
Product
b.
Place
c.
Promotion
d.
Price
Which one of the following products do not require much explanation to be sold?
Select one:
a.
Speciality products
b.
Shopping products
c.
Consumer products
d.
Convenience products
External customers all have different wants and have five basic needs. Which one of the following is NOT a basic need of an external customer?
Select one:
a.
Service
b.
Price
c.
Responsiveness
d.
Action
To illustrate the importance of regularly washing hands with water and soap, Sanlam created a short, moving image of their well-known brand logo of two hands, moving up and down and creating soap bubbles. This is known as the ___________ of the advertising message.
Select one:
a.
heading
b.
illustration
c.
copy
d.
product
During the COVID-19 pandemic, many consumers paid close attention to messages containing information about the virus and the pandemic captured their attention. This is known as which determinant of consumer behaviour?
Select one:
a.
Attitude
b.
Learning ability
c.
Perception
d.
Lifestyle
Hyvon is interested in buying a new car. She walks into the first dealership she can find and the sales consultant convinces her to buy the brand new 2017 Hyundai i20. Which marketing communication method was used here?
Select one:
a.
Advertising
b.
Direct marketing
c.
Personal selling
d.
Sales promotion
During the first week of operations, low-cost airline, Mango, was selling flights at the low price of R169 per one-way ticket. Which pricing adaptation did Mango use when they launched their flights?
Select one:
a.
Skimming prices
b.
Market-price level
c.
Bait prices
d.
Market penetration prices
The population in country C decreases due to a lower birth rate.at the same time there is an increase in the cost of fertiliser which is used to grow vegetables.explain how the market for vegetables will be affected by these change.clearly indicate how the equilibrium price and equilibrium quantity will be affected by these change make use of a combination of diagrams and verbal explanation to explain your answer
According to which method are jobs compared according to the demands they make on the employee?
Select one:
a.
Internal comparison
b.
Factor-comparison
c.
Job evaluations
d.
External comparison
