Answer to Question #319801 in Economics for Bea

Question

Hyvon is interested in buying a new car. She walks into the first dealership she can find and the sales consultant convinces her to buy the brand new 2017 Hyundai i20. Which marketing communication method was used here?

Select one:

a.

Advertising

b.

Direct marketing

c.

Personal selling

d.

Sales promotion

Answer 1

Personal selling is a communication tool in which the salesperson goes to the potential customers himself and promote the product through its benefits and features.

So, the correct answer is c.