Answer to Question #319809 in Economics for Bea

Question

SABMiller’s new scheme, Prosper, will include more global and local communications with the aim of positioning beer as the ‘natural choice’ for responsible drinkers. This type of communication will form part of which variable of the marketing mix?

Select one:

a.

Product

b.

Place

c.

Promotion

d.

Price

Answer 1

a.

Product