Economics Answers

SABMiller’s new scheme, Prosper, will include more global and local communications with the aim of positioning beer as the ‘natural choice’ for responsible drinkers. This type of communication will form part of which variable of the marketing mix?

Select one:

a.

Product

b.

Place

c.

Promotion

d.

Price

Which one of the following products do not require much explanation to be sold?

Select one:

a.

Speciality products

b.

Shopping products

c.

Consumer products

d.

Convenience products

External customers all have different wants and have five basic needs. Which one of the following is NOT a basic need of an external customer?

Select one:

a.

Service

b.

Price

c.

Responsiveness

d.

Action

To illustrate the importance of regularly washing hands with water and soap, Sanlam created a short, moving image of their well-known brand logo of two hands, moving up and down and creating soap bubbles. This is known as the ___________ of the advertising message.

Select one:

a.

heading

b.

illustration

c.

copy

d.

product

During the COVID-19 pandemic, many consumers paid close attention to messages containing information about the virus and the pandemic captured their attention. This is known as which determinant of consumer behaviour?

Select one:

a.

Attitude

b.

Learning ability

c.

Perception

d.

Lifestyle

Hyvon is interested in buying a new car. She walks into the first dealership she can find and the sales consultant convinces her to buy the brand new 2017 Hyundai i20. Which marketing communication method was used here?

Select one:

a.

Advertising

b.

Direct marketing

c.

Personal selling

d.

Sales promotion

During the first week of operations, low-cost airline, Mango, was selling flights at the low price of R169 per one-way ticket. Which pricing adaptation did Mango use when they launched their flights?

Select one:

a.

Skimming prices

b.

Market-price level

c.

Bait prices

d.

Market penetration prices

The population in country C decreases due to a lower birth rate.at the same time there is an increase in the cost of fertiliser which is used to grow vegetables.explain how the market for vegetables will be affected by these change.clearly indicate how the equilibrium price and equilibrium quantity will be affected by these change make use of a combination of diagrams and verbal explanation to explain your answer

According to which method are jobs compared according to the demands they make on the employee?

Select one:

a.

Internal comparison

b.

Factor-comparison

c.

Job evaluations

d.

External comparison

The Marketing Director of Derby Departmental Store was of the view that Derby should be moving towards a plan to introduce a system of employee empowerment. Management encourages team members to pretend they own their own franchise. They are totally in charge of completing their tasks. The bonus system would allow employees to increase their pay on the basis of teamwork and productivity. To facilitate employee involvement, Derby may make use of _____________ which represent work groups that take over the responsibility from management for solving quality problems.

Select one:

a.

simulations

b.

quality circles

c.

MBO teams

d.

dedicated task teams