Answer to Question #248160 in Psychology for wendy

Question

You have been appointed as a public relations manager at Department of Social Development and you are tasked with developing a public relations programme/campaign to raise awareness among the residents of five provinces of your choice, using the following information:

1. The seven steps of the public relations programme (the DOTMABE formula)
2.  The campaign should take place in five cities and five provinces of your choice.
3.  Please note that the budget for this programme is R50 m.

Answer 1

The first step is to define the issue.

This stage involves evaluating the situation, which entails conducting formal or informal research to determine what is going on. Research is carried out to understand better and create plans. This is usually accomplished through SWOT analysis.

Step two is to plan and program.

This stage should concentrate on capitalizing on and fixing the identified problem. It all starts with turning the problem into a goal. The aim directs the strategic plan, and the goals guide the specific and quantifiable results required to achieve the goal.

The third step

Taking action and sharing information

The studied steps should be put into action in this stage to see if they function or if they don't. It is the stage in which the formed concepts are put to the test.

Step four is to assess the campaign.

This stage involves completing an evaluation, analyzing data, drawing findings, and making suggestions, as well as making any required adjustments.

The fifty step; Make a media pitch. If you've never pitched before, you'll likely have to learn through trial and error. But, don't be disheartened; as you interact with journalists more and form connections with them, you'll be able to tell when deadlines are approaching and when the ideal time to phone or email is. With real-time deadlines, reporters and bloggers prefer to be reached by email in today's digital environment.

The sixty step; Keep in touch. It's critical to follow up with a reporter or blogger once you've pitched them. You may receive follow-up contact from the media, although this is not always the case. Call the reporter or blogger ahead of time to identify yourself, ask if it's a good time to talk, explain your message, and offer to supply further information to help them write a piece on your news.

The seventy step: Keep the momentum going. Once you've landed on a reporter's or blogger's radar, it's essential to keep your PR campaign going with a steady stream of news, corporate updates, and other relevant information about your company and market.