Answer to Question #247154 in Psychology for Vutomi Ngobeni

Question

According to Bivins(1995-5-16) the planning process consists of 5 steps, identify and discuss 5 development processes of public relations with relevant examples

Answer 1

1. Identify the target audience- it involves discovering and categorizing different audiences based on various factors such as demography information.

2. Set goals – provide realistic goals that are achievable within the PR framework.

3. Develop message- once you have identified the audience and set objectives, figure out how to develop content tailored to them.

4. Select a communication platform and implement the plan using social media or public events to achieve the objectives.

5. Evaluation- assess the performance of the public plan to provide a measure to achieve the target.