Answer to Question #247150 in Psychology for Vutomi Ngobeni

Question

You are head of communication at the British Tobacco. You have recruited a public relations intern. Explain to her what her role will as a public relations writer will be?

Answer 1

Tobacco and public relations have a long history together. As a public relations intern at British American Tobacco, you'll be responsible for creating press releases for the company's goods and activities. For example, notifying the target audience about new cigarette products and informing stakeholders about upcoming events such as concerts. Additionally, as a public relations writer, you are responsible for creating internal messages for employees, such as when maintenance is required. In addition, the writer intern will be responsible for monitoring and responding to articles posted on social media. If the published article contains inaccurate information on British Tobacco products, you must act to correct the error.