Answer to Question #245929 in Psychology for Vutomi Ngobeni

Question

Explain the journalistic skills for a public relations practioner

Answer 1

Good journalists can quickly turn around high-quality material in an era where content abilities are in great demand. Instead of cramming journalists into other PR agency responsibilities like people management and client handling, PR agencies that hire journalists should allow them to focus on their core creative strengths. A public relations practitioner's journalistic talents include the ability to swiftly synthesize information, interviewing skills, a grasp of the significance of getting the story accurate, and the ability to identify the most engaging viewpoint.A public relations professional must master the fundamentals of news writing because it is required by the companies for which they work. On the other hand, when a public relations professional understands the media audience for which they are writing, they can have a lot of success.