Most businesses now run their loyalty programs through apps. The app keeps track of your purchases, including what you purchase, how often, and when. The app can be programmed to dispense rewards according to different criteria. Say the app is programmed to give you a reward after a random number of purchases. You never know how many purchases you have to make to get a reward. This is an example of which schedule of reinforcement?
This is an illustration of a reinforced varying ratio cycle.
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