Answer to Question #236520 in Psychology for Anon

Question

What is an example of an advertisement/commercial/product that you think is making use of the conditioning principles developed by the behaviourist John Watson. Think of a case in which the company is trying to evoke a feeling in a consumer so as to better sell their product.

Answer 1

Although behaviorism's influence began to wane following 1950, many of its ideas and precepts are generally frequently applied currently. Adaptation and attitude alteration are still commonly employed in counseling and behavioral coaching to assist customers in changing troublesome tendencies and learning new abilities.