Answer to Question #229637 in Psychology for Nox

Question

You have been appointed as a public relations manager of department of social development and you are tasked with developing public relations campaign to raise awareness among the residents of five province of your choices . Using seven steps of public relations . Campaign should take place in your five choose provinces, budget is 50 million. Develop the programme using
Defining the problem,setting the objectives,target groups , developing the message, activities, budget, review and evaluation

Answer 1

Problem Statement

The current lifestyle among people is dynamic. People are busier to the extent that they are not aware of the existing companies and new products. If this kind of information is not shared over social media platforms, then people cannot get to know about some companies and their products, which might be new in the market. Therefore the main problem is a lack of awareness among the residents of the five provinces about the existence of a product or its usage and benefits. With this problem identified through the department of social development, the company wants to create awareness amongst the people of the five provinces through a public relations program.

Aims and Objectives

In the 21st century, consumers of various goods and services are IT savvy. They embrace the latest technologies and use social media platforms to get information and share their experiences with their colleagues. The company will use social media platforms to reach out to people to carry out a campaign.

The main objective of the public relations program is to raise awareness among people in the five provinces chosen by the department of social development. The campaign aims at connecting audiences where they can learn more about the company and the products offered by the company. 

Target groups

The target group of the public relations campaign program is the people who reside within the five earmarked provinces. 

Developing the message

The central message of the public relations plan is creating awareness among the people in the five chosen provinces. Social media platforms such as Facebook and WhatsApp will be employed to pass the awareness messages to customers. Print media and electronic media will also structure the awareness messages more appealingly. The awareness message will be developed with serious consideration of the age groups of the people residing in the five provinces while capturing their immediate needs. All the media platforms will deal with advertisements that have the theme of awareness of the company and its products using witty language and structured in a way that quickly catches the eyes and ears of the customers in the five provinces. 

Activities

Due to the immediate need of the company to create awareness of the company and its products, there will be some vital activities that must be done for the campaign to be successful.

These activities are:

1. Content creation.
2. Content curation posts.
3. Employee advocacy social media posts.
4. Social media updates for every social media channel.
5. Acquiring leads.

 

Budget 

Acquiring leads in the five provinces 14 million

Content creation for four medial social channels 10 million

Content curation posts 3 million

Employee advocacy social media posts 6 million

Social media updates (four medial social channels) 10 million

Overhead costs to be incurred during the campaign 7 million

                           Total Costs 50 million

Review and evaluation

A full review will be carried out to establish the consumers' uptake of the campaign message in the five provinces. Data will be collected to establish whether the objectives of the public relation program was achieved. The success of the activities carried out will be quantitatively measured to identify the level of the achievement of the activities' main objective.