Discuss the application of central and peripheral routes to a Covid-19 campaign
Coronavirus is mainly transmitted through the respiratory route when a healthy person inhales respiratory droplets from an infected person. The closer the two parties interact, the more likely to share the virus. Therefore, the infection can be contained by maintaining social distances and primarily staying indoors. The central route to its campaign is concerned with personal ideas and perceptions of the disease. Individuals are motivated by an issue to create ideas that solve the problems. After developing the resolution, they should be able to apply them to prevent more infections. The peripheral route is followed when the individual accepts the measures set against the pandemic. Accepting these measures is based on the individual’s perception of the message sender, whether they are experts in the field.
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