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You are a head of communication in British Tobacco. You have recruited a public relations intern. Explain to her what her role will be as a public relations writer.





Identify and discuss five development processes of public relations with the relevant example.


Explain the process of evaluation in a qualitative and quantitative approach foe the audience


Select and use one of the communication design approaches to persuasion to formulate a persuasive statement for women who survived domestic and sexual violencs on the message of ' survivor' .


Please read the case study entitled Lottery that you find in the reading assignment.

Based on what you have learned in this unit, answer the following questions:

  1. How is the lottery an example of the utilitarian monster?
  2. How can you set yourself up to argue in favour of or against the ethical existence of the lottery in terms of monetized utilitarianism?
  3. Lotteries are about money and about fun—that is, even for the losers, there’s a benefit in the thrill of watching the numbers turn up. Could the case be made that, from a hedonistic utilitarian standpoint, the lottery is ethically recommendable because it serves the welfare not only of the winner but also of the millions of losers?
  4. One of Lindsay Beyerstein’s concerns is that the lottery tends to redistribute money from the poor toward the rich. Does a utilitarian necessarily consider this redistribution unethical?

You will write a 2-3 page paper and describe in detail, one

type of ethical philosophy that is of interest to you. Although you may pick one that you can

identify with, you do not have to pick an ethical philosophy that you agree with; it can

sometimes be interesting to learn more about thinking that is different from your own. Explain

how that ethical type can make sense while considering ethical and moral decisions (focus on

types, not specific philosophers).



Question 1: What is the role of Reason in Plato’s ethics? Discuss this in the light of the Charioteer Analogy.10 marks (450-500 words)


What aspects of African-based teaching can you integrate into your own teaching philosophy? How will this be of benefit to you, the learners and your school

Why skepticism is often called the problem of cognition of reality?


How can you explain Aristotle's moral virtue (stoics virtue concept)?


Can you please explain Plato's theory of the forms?(Worlds of things and ideas)


How pre-socratic philosophers (like Thales of Miletus, Heraclitus, Parmenides) tried to understand origin of the world beginning?


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