A survey was distributed to a population of 300 targeted participants. Out of 130 respondents, a sample of 106 participants from the automotive industry was selected based on purposive sampling. Additionally, three field interviews were conducted with senior officers in the automotive sector. Survey results were analyzed using Microsoft Excel Statistical Package, while field interviews were analyzed through coding. The findings indicated that applying MBO in the automotive industry delivered better results in terms of productivity and efficiency, especially when supported by investing in technology.
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