Search & Filtering
Explain the components of the marketing planning process in terms of EV marketing, with particular reference to the role/importance of adopting a marketing orientation and its application to the EV business.
for the last 5 years the scenario has changed. Many multinational car companies have
entered the country and introduced highly fuel efficient, user friendly, & high performance
models in the country. The buyers have thus seen the market change from sellers to
buyers’ market. Spectacular product characteristics have become the rule of the day.
Resultantly Konard has rapidly and constantly lost the market share. Realizing that the
company has no other alternative, they have tied up with a leading car company of Korea
and are now ready to launch an absolutely new and drastically improved version of the old
faithful Konard.
Questions:
a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to
launch a completely newer version of Konard a wise decision? Justify your answer.
60 years. Their car has been the leading car market share wise for the last 50 years. But,for the last 5 years the scenario has changed. Many multinational car companies have
entered the country and introduced highly fuel efficient, user friendly, & high performance
models in the country. The buyers have thus seen the market change from sellers to
buyers’ market. Spectacular product characteristics have become the rule of the day. Resultantly Konard has rapidly and constantly lost the market share. Realizing that the
company has no other alternative, they have tied up with a leading car company of Korea
and are now ready to launch an absolutely new and drastically improved version of the old
faithful Konard. Questions:
b. Suggest promotional tools which the company can use to help it develop a completely
new image for its product. (5 Marks)
Date cookies project
1. 4ps of Marketing
2.Differentiation
3. Positioning
4.segmentation
5.Targeting
annual report answer the following
a. It’s a largely acceptable practice among the corporate entities to pay dividend to its
shareholders. Take Britannia Industries Ltd as a case. Discuss and differentiate the
types of dividend the company paid for the financial year 2020-2021. Also, mention
your understanding about what could be the accounting treatment of Dividend in the
books of Britannia Industries Ltd. (5 Marks)
b. Discuss and share your understanding on any three profitability ratios which you feel
relevant to assess the profitability of the company. (5 Marks)
Which group factor determine the behavior of Ready-To-Drink consumer
2. Explain what is meant by reporting news “truthfully, accurately and fairly”?
