Marketing Answers

how can modern organisations use missionary selling to their advantage in positioning a new product in the marketplace as well as to induct and educate potential customers about the need to consider such a product

Critically argue, with contextual examples how modern organizations can use missionary selling to their advantage in positioning a new product in the marketplace as well as to induct and educate potential customers about the need to consider such a product. Your answer should also reflect the importance of establishing relationships within the missionary selling context (where possible, relevant sources are to be used and duly acknowledged).

Choose a real or made up example of a company, and describe at least three fixed cost the company has

Assume you are part of the Sneaker Shacks marketing team. The company wants to diversify its product and service offering. You suggest that the new product development process is used. Provide a practical application of each step of this process to come up with a new product / service that The Sneaker Shack can implement and whether this idea would be feasible in the market. (This means that you need to provide examples of what you came up with at each step and not provide any theory in your answer – give a description of what you would have discussed in your team during each stage – any reasonable scenarios / assumptions can be made when answering this question.) (10)

1.Idea generation (2 marks)

2.Concept development and testing (2 marks)

3.Marketing strategy development

4.Product development

5.Commetialization

which phase of traditional product life cycle the sneaker shack is as a product? motivate your answer by using 5 charecteristcs of that phase as well as 5 PLC strategies and applying to the sneaker shack

Consider the following tweet from The Sneaker Shack .identify which one of the three types of appeals this tweet is using