Marketing Answers

Conduct a Focus Group Discussion (FGD) among five of your friends in your neighborhood who are interested to have their own business in the future. Ask them what they have observed in the community or in other places that they have gone to so that they may have prospects on what are the products being bought or patronized by the customers which are not yet offered by other entrepreneurs in your locality. List down 3 possible products to be introduced for the target market.

describe how the sneaker shack uses a multi channel distribution system and why this is a good system to use

How can a bank help millennial and Gen Z consumers plan to start a family?

In order to be successful the sneaker Shack must work closely with a number of channel members in their value chain. These channel members into the suppliers of a cleaning materials (Econo Clean SA) and the delivery drivers. Considering this provide an example of each of the following to ensure that transactions are completed(6marks)

Is it floor price or ceiling price

A wheat manufacturer has a contribution margin of 85%. Recently, to deter over farming, the government has decided to put a 27% tax on the sale of wheat products. But people love their carbs, and therefore the price elasticity of demand for wheat is low at .40. What is the expected percentage change in sales from this new tax?

The answer is Sales decrease by 22.95%

Can you show me how to get that answer!

In general, seven positioning methods can be distinguished. Select and discuss two positioning words you believe you would be best suited to the market you have selected for targeting

Identify a product that you and may of your peers aspire to have. Discuss what makes this     product particularly appealing to you. Assess how much of this involves personal and social factors.

1.    A popular shampoo brand in the market is “Smooth and Fragrant Hair All Day”. The brand is position as a fragrance shampoo,currently a very desirable attribute to both men and women. However, consumer preferences and priorities change over time. If for example, five years from now, consumers give more importance to the ability of shampoo to make their hair soft and shiny, how should “Smooth and Fragrant Hair All Day” reposition itself in the market?

Identify a new business that has emerged in your community or online in the oast few tears