Answer to Question #290613 in Marketing for Rele

Question

Analyse the systemic relationship between brand identity and brand architecture in context of branding a social movement. Use Levi's as your brand example and use relevant models and frameworks to apply the theoretical principles to key focus areas.

Answer 1

Brand architecture is all about the relationships between a parent identity and all of its products, divisions, and services. The type of relationship helps determine the role of the parent and the role of the individual pieces in the overall organizational strategy. Brand architecture helps you define what that relationship is, and helps your brand stay organized internally. It's a road map for brand identity, development and design, and increases flexibility for product or service expansion in the future.

On the other hand, Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

For instance, brand identity brand concept Levi’s gives everyone the opportunity to craft experiences and opportunities by building confidence through durable clothing, a style for every story.