Answer to Question #290617 in Marketing for Rele

Question

Argue the importance of different ways of thinking when building brand resonance. Substantiate and illustrate your argument with an evaluation of specific examples taken from the case study. Structure the argument around a theoretical framework of your own choice.

Answer 1

There are four ways to build brand resonance include;

1. Establish breadth and depth of brand awareness.
2. Create points of parity and points of difference.
3. Elicit positive, accessible brand responses.
4. Forge intense, active brand relationships.

As per the case study, creating brand resonance with staying power involve;

1. Engage your customers on an emotional level.
2. Learn everything you can about your customers and their goals.
3. Target your content for specific audience segments.
4. Listen to feedback and adjust accordingly.