Marketing Answers

Case: “Yuva” is a fitness band catering to Indian youth in lower price segment. There is a vast market who are health conscious and wants the latest tech in wearable device category. There are currently two fitness band that is being sold by the company. 

Given below are their prices. Yuva Basic Rupees 899/- Yuva Pro Rupees 1199/-  

The company has a plan to sell only through online platform. The product is available on major ecommerce platform as well as on the company’s own website. It has just been 15 days that the product is launched but it doesn’t have any demand from consumers. There is no problem with the product but there are no promotions done by the company. You have been hired as a Marketing head of the brand Yuva.  

3.a. Explain any five factors that will influence the consumer behavior for the purchase of Yuva Fitness Band.3.b. Explain various stages that a customer will go through in purchasing decision.

Case: “Yuva” is a fitness band catering to Indian youth in lower price segment. There is a vast market who are health conscious and wants the latest tech in wearable device category. There are currently two fitness band that is being sold by the company. 

Given below are their prices. Yuva Basic Rupees 899/- Yuva Pro Rupees 1199/-  

The company has a plan to sell only through online platform. The product is available on major ecommerce platform as well as on the company’s own website. It has just been 15 days that the product is launched but it doesn’t have any demand from consumers. There is no problem with the product but there are no promotions done by the company. You have been hired as a Marketing head of the brand Yuva.  

2. How will you promote the brand Yuva online? Suggest minimum five online platforms through which you will promote the brand and increase the sale.  

Case: “Yuva” is a fitness band catering to Indian youth in lower price segment. There is a vast market who are health conscious and wants the latest tech in wearable device category. There are currently two fitness band that is being sold by the company. 

Given below are their prices. Yuva Basic Rupees 899/- Yuva Pro Rupees 1199/-  

The company has a plan to sell only through online platform. The product is available on major ecommerce platform as well as on the company’s own website. It has just been 15 days that the product is launched but it doesn’t have any demand from consumers. There is no problem with the product but there are no promotions done by the company. You have been hired as a Marketing head of the brand Yuva.  

1. Suggest various types of segmentation for the brand Yuva.  

You are the brand manager for Tata Nano. Your job depends on how well Nano sells in the market. Recently, you have observed that Indian customers are shifting to more feature-rich cars within the market. While the Nano is not selling that fast, you are aggressively trying to rejuvenate that brand by changing the marketing mix. You have a plan to introduce new product features by undertaking a major factory investment. Are you in the right direction? If you fail, you will lose your job!