Marketing Answers

Is the market driven by customer needs and wants? Give atleast 5 examples of product or services that are offered because of customer needs.

What is the main difference between consumers and industrial users

What retailers would be considered intratype competitors for a convenience store chain such as 7-Eleven? What firms would be intertype competitors?

You have made arrangements with a magazine publisher who has given you telephone numbers of a random sample of its subscribers. You can send some of these people a copy of the magazine with the new advertisement in it and send others copies which are same in every other way but without the advertisement. Awareness will be measured using telephone interviews. In the present case, which of the following two designs will give you a more accurate result: (1) before-after with control group design, or (2) after-only with control group design? Clearly state why you say so, taking into consideration the specific nature of the task here. If you think both methods would give you equivalent results, clearly say so. (Ignore costs of administering the two designs.)

In Part A, with no more than 500 words, students should discussion their personal views on what entrepreneurship and innovation mean to them, and why entrepreneurial spirit and innovative thinking are important (or irrelevant, if this is what they think) to our society in general, and business in particular.

In Part B (again with a word limit of 500), students should present and discuss an innovative idea, which can be an idea based on which they are going to develop a new business, an idea which can be adopted by a business (or the government, or a non-government organization) to improve their operations or to solve their problems.

In Part A, with no more than 500 words, students should discussion their personal views on what entrepreneurship and innovation mean to them, and why entrepreneurial spirit and innovative thinking are important (or irrelevant, if this is what they think) to our society in general, and business in particular.

In Part B (again with a word limit of 500), students should present and discuss an innovative idea, which can be an idea based on which they are going to develop a new business, an idea which can be adopted by a business (or the government, or a non-government organization) to improve their operations or to solve their problems.

Your task is to develop a marketing strategy for a hypothetical high-tech backpack. In addition to doing all the “usual” things that a backpack does, this particular backpack also possesses:
• A solar-powered battery pack.
• Bluetooth speakers with 96 hours playing time.
• A built-in phone charger.
• 5 USB ports.
• A tracking device in case it ever gets lost or stolen
• A price tag of $250.

Your Marketing Strategy should comprise the following sections:
1. Executive Summary (400 words)
2. Identification and discussion of target market/s (600 words).
3. Positioning strategy (400 words).

Marketing is typically seen as the task of creating, promoting and delivering goods and
services to consumers and businesses. In fact, marketing involves various types of entities.
Use relevant examples from different industries to discuss the categories of industries or
entities that marketing professional are responsible for marketing.

You have recently been hired by a well reputable marketing company.you have been tasked to advise your client on how you will go about identifying a country where you could expand their business

Draft an essay wherein you provide the criteria to be looked at as well as the various analytical techniques that you will be able to use to identify and recognise market conditions

You have been employed by the market research team for Nandos.the brand is growing it's geographical footprint in various markets.justify the use of product standardisation and product adaptation for Nando's products range in Ghana