Answer to Question #138706 in Marketing for Pearl laboriante

Question

It is it possible for a product with no distinct differentiating feature to be successful in the market?

Answer 1

Product differentiation is often used to set standards in the market and project a product as a superior choice. In other words, it makes the product stand out from all the available competitors in the market. As such, when a product has no specific differentiating feature, it fails to be successful since when a standard is set in a product, it boosts sales. In this regard, consumers like when their expectations are met through distinguishing the product features.