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What a company can achieve through advertising research and what challenges the company
may face while conducting the advertising research. (Narrate any three challenges).

The element of IMC (Integrated marketing communication) is important and companies are

spending heavily to execute a coordinated IMC strategy but, in many cases not been able to

achieve the communication objectives. What could be the reasons, please narrate key five

important factors


Being a marketer, you have been assigned with a product launch of a Chocolate milk. Knowing the current situation of Pakistan, you have to analyze and explain, what should be the current micro and macro Actors Company should be worried about before launching its product to the target market and also based on your explanation you have to state your strategy of how you are going to respond to the marketing environment?

The element of IMC (Integrated marketing communication) is important and companies are

spending heavily to execute a coordinated IMC strategy but, in many cases not been able to

achieve the communication objectives. What could be the reasons, please narrate key five

important factors


Q3 – Identify atleast two differences between Consumer and Business Markets. Use Examples to explain.
Q5 – Iqra University is the first University in Pakistan to open its campuses to students during Covid 19. The marketing campaign is focused on Campus life, Student Societies, and Practical Education. How will the Micro and Macro Enviromental Factors affect the campaign. Identify three each. (300 – 500 words) (6 marks)
Being a marketer, you have been assigned with a product launch of a Chocolate milk. Knowing the current situation of Pakistan, you have to analyze and explain, what should be the current micro and macro Actors Company should be worried about before launching its product to the target market and based on your explanation you have to state your strategy of how you are going to respond to the marketing environment?
1. Discuss the possible reasons to buy a watch today. Connect each psychographics factors you identify with an appropriate Personality and Psychographics theories from the lecture.
Being a marketer, you have been assigned with a product launch of a Chocolate milk. Knowing the current situation of Pakistan, you have to analyze and explain,
1 Being a marketer, you have been assigned with a product launch of a Chocolate milk. Knowing the current situation of Pakistan, you have to analyze and explain, what should be the current micro and macro Actors Company should be worried about before launching its product to the target market and based on your explanation you have to state your strategy of how you are going to respond to the marketing environment?
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