Marketing Answers

Discuss the pros and cons of e-commerce companies capturing data about you as you visit their Web sites.

1) Compare and contrast the four different levels of scale measurement.



2) Compare and contrast open-ended and fixed-alternative questions and provide an example of each

Case Analysis
Jamie and his mother Anita were joint directors of a company. Within that company they owned and operated a Cafe/Restaurant with Jamie taking charge of the kitchen and Anita running the restaurant. Although they had a good following and lots of positive feedback from customers, with the current economic climate, the figures took a steady decline. They both rallied and tried to do whatever they could to keep everything going, putting in long hours, streamlining menus etc. with the aim of making the business more profitable and catching up on the debts.

Task:
How would you help them redeveloping their business?
PRODUCT:
PLACE:
PRICE:
PROMOTION:
PEOPLE:

Beautiful Masks" is a start-up manufacturing designer masks for men and women set up in April' 20 post COVID.It is managed by Ms Meher. She is facing a huge demand for her designer masks from Retail outlets and on their Online store as well. She wants to understand the correct approach for pricing the masks. She has appointed you as the management accountant.
Please advise her regarding the key factors affecting pricing decisions, both internal and external.
Also, suggest any 3 types of pricing methods she can choose from highlighting 2 salient features of each method.

The annual salaries of employees in a large company are approximately normally distributed with a mean of $50,000 and a standard deviation of $20,000.
a) What percent of people earn less than $40,000?
b) What percent of people earn between $45,000 and $65,000?
c) What percent of people earn more than $70,000?

Case:
“Yuva” is a fitness band catering to Indian youth in the lower price segment. There is a vast market thatis health-conscious and wants the latest tech in the wearable device category. There is currently two fitness band that is being sold by the company.
Given below are their prices.

Yuva Basic Rupees 899/-
Yuva Pro Rupees 1199/-

The product quality is good given the price range. The company has purposely kept the display bigger for the youth audience as they want the feel of a smartwatch at the price of a fitness band. The company has a plan to sell only through an online platform. The product is available on the major e-commerce platform as well as on the company’s website. It has just been 15 days that the product is launched but it doesn’t have any demand from consumers. There is no problem with the product but there are no promotions done by the company. You have been hired as a Marketing head of the brand Yuva.

1. Suggest various types of segmentation for brand Yuva.

What should a researcher consider when collecting observational data?

advantages for entry mode to International markets