Answer to Question #147437 in Marketing for soniarani

Question

The element of IMC (Integrated marketing communication) is important and companies are

spending heavily to execute a coordinated IMC strategy but, in many cases not been able to

achieve the communication objectives. What could be the reasons, please narrate key five

important factors

Answer 1

Integrated Marketing Communication has not achieved it ideal state because of the following:

1.Market Place Power with Retail Industry

2.Growth of Database Marketing

3.Market Place Power with Retail Industry

4.Greater Accountability Asked from the Advertising Agencies

5.Shift in Promotional Expenditure from Traditional Media to Non-Traditional Media