Marketing Answers

Sanjay Bhatia, (age 30 years) works with a pharmaceutical company and has not yet started to invest for his retirement. Sanjay is married to Preeti (age 28 years) and they have one son aged 2 years. Sanjay wants you to prepare a plan for him to retire latest by age 55. (You can make any assumptions to further build up your case.)

Name of Article: Apple's value tops $2T US after 60% rise in stock price this year Social Sharing
Name of Newspaper: CBC
Link to Article: https://www.cbc.ca/news/business/apple-stock-price-1.5692256

Who: Key people/groups/organizations/ businesses who could be affected



What: Summary of the article



When: When did the event take place? When was the article written?



Where: Where in the world did the event take place or where was the article referring to? Be specific.



Why: Is the article important and/or interesting in regards to stocks/stock prices?



How it impacts the stocks: How could the article impact the stocks/stock prices?

How will you promote fitness brand online . Suggest five online platforms through which you will promote the brand and increase the sales

If effectiveness is the goal, ad creativity is the only strategy. Do you agree or disagree with this statement?

How is the buying behavior in business markets impacted by different types of demand?
Identify the three types of demand (derived, Inelastic, Fluctuating), illustrate each demand with examples with product pictures, and how they affect buying behavior?

How is the buying behavior in business markets impacted by different types of demand?

Raj Shah, aged 36 years, is employed with a MNC. His wife Pooja, aged 34 years, is also working part - time. The couple has two children - daughter Rima aged 7 years and son Ansh aged 4 years. Raj and Pooja require your help to make a few financial decisions. (You can make any assumptions to further build up your case)
a. Raj and Pooja want to invest for their children’s higher education for the long term (over 12 to 15 years). Develop a plan so that they can accumulate a sufficient education corpus.
b. Raj wants to take a Life Insurance cover of Rs 1.5 crore. Advise him whether he should go for a ULIP or a term insurance.

Make generalized statements about how marketing firms have responded to beliefs and values as shown by your test advertisements. Which macro environmental force has been important in shaping the promotional messages by marketers?

Why media planning is challenging these days? What measures media planner and buyers must
take to overcome these challenges. Word count limit 300