Answer to Question #147912 in Marketing for Ken

Question

Airlines and hotels give bonus frequent-flyers miles and free companion tickets

to attract the business travelers. These promotion are often provided in lieu of a price

cut. The travelers benefits personally, although their company does not get the benefits

of lower rates. Is this ethical? Explain your answer.

Answer 1

This is ethical because the business will gain good will and have a good reputation with the customers since they will personally market the company's product. The process will significantly boost sales and brand loyalty in the future.